ABM Manager | Firstup Jobs
ABM Manager
Remote - US
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Who We Are

At Firstup, our mission is to improve the employee experience at every moment that matters, large and small. As the communication pipeline for the world's workforce, we now serve 40 of the Fortune 100 companies, reaching and connecting more than 17 million employees daily.

Our employees are experts in the employee experience, workforce communications and technology. 
Joining Firstup means joining a movement to make work better for every worker. As the world’s first intelligent communication platform, Firstup meaningfully engages employees at every moment from hire to retire, and delivers engagement insights to help companies support, promote and retain their talent. Our movement has taken root and is evident in our world-class customer base. Now we need your help. Ready to make a difference in the world?


Job Summary

The ABM Manager is a high-impact role designed for a marketer who thrives at the intersection of strategy, execution, and sales partnership. You’ll own the planning, execution, and optimization of 1:1 and 1:few account-based marketing programs targeting strategic and high-potential enterprise accounts.

This role works closely with Sales, SDRs, RevOps, Product Marketing, and Content teams to translate account insights into coordinated, personalized campaigns that drive engagement, pipeline creation, deal acceleration, and expansion.

This role is ideal for an experienced B2B marketer who enjoys building scalable programs, partnering deeply with sales, and using data to drive measurable revenue impact.

Responsibilities

  • Develop and execute a scalable ABM strategy aligned to go-to-market priorities and revenue goals.
  • Define and manage target account segments (strategic, named, and programmatic) in partnership with Sales and RevOps.
  • Build account plans, buying group strategies, and messaging frameworks for priority accounts.
  • Plan and launch multi-channel ABM campaigns across email, paid media, website personalization, events, direct mail, and sales plays.
  • Partner with Content and Product Marketing to tailor messaging by persona, industry, and account maturity.
  • Orchestrate coordinated marketing and sales touchpoints into cohesive account experiences.
  • Act as the primary ABM partner to Sales and SDR teams.
  • Enable Sales with account insights, intent signals, campaign context, and ABM playbooks.
  • Support account planning, deal acceleration, and expansion initiatives with targeted programs.
  • Define and track ABM success metrics including account engagement, pipeline influence, deal velocity, and revenue impact.
  • Build dashboards and reporting to communicate ABM performance to Marketing and Sales leadership.
  • Continuously test, learn, and optimize campaigns based on performance data and sales feedback.
  • Own and optimize ABM-related tools and platforms (e.g., CRM, marketing automation, intent data, ABM advertising platforms).
  • Partner with RevOps to ensure clean data, account alignment, and accurate attribution.
  • Document processes and build repeatable ABM playbooks as the program scales.

    • Minimum Qualifications

  • 4–7+ years of B2B marketing experience, with 2–3+ years focused on ABM or enterprise demand generation.
  • Hands-on experience planning and executing 1:1 and 1:few ABM campaigns for enterprise or high-value accounts.
  • Experience supporting complex, multi-stakeholder B2B sales cycles.
  • Strong track record of partnering closely with Sales to drive pipeline and revenue.
  • Experience executing multi-channel campaigns across digital, events, and sales-led motions.
  • Data-driven mindset with experience measuring marketing impact on pipeline and revenue.
    • Firstup expects the base salary for this role to be between $115,000-$135,000. The starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.

    Why Firstup?
     
    Because you care - about people, the work you do, and the connections you make. Work is such a large part of life; it only makes sense to make it awesome.
     
    If you want to engage brilliant minds in a high-growth and inclusive environment where ideas are rewarded regardless of who they come from, join us. This is a rapidly changing space so if you thrive on ambiguity, are hungry for a challenge, and have the guts to speak your mind, you could be a perfect fit.
     
    We offer an excellent PTO program, great health benefits, a casual and friendly environment, remote work, and a leadership team who truly believes in your growth – both personally and professionally.
     
    Firstup is committed to providing equal employment opportunities to all applicants for employment and to all employees, without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, protected disability, veteran status, or any other protected status in accordance with applicable federal, state or local laws.


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    • To improve the employee experience at every moment that matters, large and small.

    • To make work better for every worker.

      • Every employee is an owner
      • Leadership is in our build
      • We win as a team
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    Working at Firstup

    Overall Culture Score

    4.8/5

    CEO Score

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    Our team is full of talented individuals with different backgrounds. I feel like we are all committed to helping each other out, jumping in when someone needs something and they are also funny, easy to work with and great people.
    I think the pay is fair and within market. The variable opportunity is also fair and is incentivizing to drive performance.
    We are a fully-remote organization with a few exceptions. I am used to working from home and comfortable managing my schedule and reaching out when I need something. The people here are really passionate about what we do and building great products and taking care of our customers.

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    Perks and Benefits

    Health & Wellness
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    Vision Insurance
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    Life Insurance
    Paid Time Off
    PTO / Vacation Policy
    Paid Holidays
    Maternity / Paternity Leave
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    eNPS

    70
    eNPS Score
    75%Promoters
    20%Passive
    5%Detractors

    Firstup's Employee Net Promoter Score (eNPS) is 70, as rated by 65 employees. This means 75% of Firstup employees would encourage their friends to become coworkers today.

    5 Cool Reasons to Work at Firstup

    1. Join us to create. Be a part of the workforce transforming the employee experience.
    2. We are the communication pipeline for the world! 40 of the Fortune 100 companies use Firstups's platform.
    3. As the experts in workforce comms, Firstup employees are creating change and having fun doing it!
    4. We strive daily to weave DEIB into our culture through our processes, people and decision-making.
    5. We offer world-class benefits, including our "Fruity Umbrella Drink Bonus." You get paid to take a vacation.