Marketing Specialist, EMEA - London (Hybrid) | Firstup Jobs
Marketing Specialist, EMEA - London (Hybrid)
Hybrid- London, UK
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Who We Are

At Firstup, our mission is to improve the employee experience at every moment that matters, large and small. As the communication pipeline for the world's workforce, we now serve 40 of the Fortune 100 companies, reaching and connecting more than 17 million employees daily.

Our employees are experts in the employee experience, workforce communications and technology. 
Joining Firstup means joining a movement to make work better for every worker. As the world’s first intelligent communication platform, Firstup meaningfully engages employees at every moment from hire to retire, and delivers engagement insights to help companies support, promote and retain their talent. Our movement has taken root and is evident in our world-class customer base. Now we need your help. Ready to make a difference in the world?


Job Summary 

The Marketing Specialist, EMEA is a high-impact role designed for someone who thrives in a dynamic, collaborative environment. You’ll play a key role in executing field marketing and account-based marketing (ABM) programs, while also supporting digital marketing, webinars, campaigns, and other regional marketing initiatives across EMEA.

This role is ideal for a marketer who enjoys variety, takes ownership, and wants exposure to multiple areas of B2B SaaS marketing while helping scale marketing efforts in a growing region.

Responsibilities

  • Support the planning and execution of EMEA field marketing programs, including events (virtual and in-person), campaigns, and regional initiatives.
  • Assist with ABM programs in partnership with sales, including account targeting, campaign execution, and follow-up activities.
  • Work closely with sales and SDR teams to ensure alignment on regional priorities and campaigns.
  • Support regional digital campaigns across email, paid, and organic channels.
  • Assist with campaign setup, execution, and performance tracking.
  • Help localize and adapt global campaigns for EMEA markets.
  • Manage logistics and execution for EMEA webinars and virtual events, including coordination with speakers, promotion, and follow-up.
  • Support webinar content development in collaboration with product marketing and field marketing.
  • Act as a key marketing partner for the EMEA region, supporting a wide range of initiatives as needed.
  • Coordinate with global marketing teams to ensure EMEA needs are supported and represented.
  • Manage timelines, assets, and stakeholders across multiple projects.
  • Track and report on campaign and program performance.
  • Help identify opportunities to improve engagement, pipeline impact, and regional effectiveness.

    • Minimum Qualifications

  • 2–4 years of experience in B2B marketing (SaaS experience preferred).
  • Experience or exposure to field marketing, ABM, digital marketing, or demand generation.
  • Strong organizational skills with the ability to manage multiple priorities.
  • Comfortable working cross-functionally with sales and marketing teams.
  • A proactive, adaptable mindset with a willingness to support a range of marketing initiatives.
  • Excellent written and verbal communication skills.
  • Experience working across EMEA markets is a plus.
    • Why Firstup?
     
    Because you care - about people, the work you do, and the connections you make. Work is such a large part of life; it only makes sense to make it awesome.
     
    If you want to engage brilliant minds in a high-growth and inclusive environment where ideas are rewarded regardless of who they come from, join us. This is a rapidly changing space so if you thrive on ambiguity, are hungry for a challenge, and have the guts to speak your mind, you could be a perfect fit.
     
    We offer an excellent PTO program, great health benefits, a casual and friendly environment, remote work, and a leadership team who truly believes in your growth – both personally and professionally.
     
    Firstup is committed to providing equal employment opportunities to all applicants for employment and to all employees, without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, protected disability, veteran status, or any other protected status in accordance with applicable federal, state or local laws.


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    • To improve the employee experience at every moment that matters, large and small.

    • To make work better for every worker.

      • Every employee is an owner
      • Leadership is in our build
      • We win as a team
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    Working at Firstup

    Overall Culture Score

    4.8/5

    CEO Score

    Bill Schuh
    Top
    5%

    Bill Schuh
    Top 5% of Similar Sized Companies on Comparably

    Awards

    Reviews from current employees

    Our team is full of talented individuals with different backgrounds. I feel like we are all committed to helping each other out, jumping in when someone needs something and they are also funny, easy to work with and great people.
    I think the pay is fair and within market. The variable opportunity is also fair and is incentivizing to drive performance.
    We are a fully-remote organization with a few exceptions. I am used to working from home and comfortable managing my schedule and reaching out when I need something. The people here are really passionate about what we do and building great products and taking care of our customers.

    Diversity at Firstup

    Top 10%

    Gender Score

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    Top 10%

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    Perks and Benefits

    Health & Wellness
    Dental Insurance
    Vision Insurance
    Health Insurance
    Life Insurance
    Paid Time Off
    PTO / Vacation Policy
    Paid Holidays
    Maternity / Paternity Leave
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    401K / Retirement Plan
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    Office Perks
    Company Social Outings
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    Unique Office Space
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    eNPS

    70
    eNPS Score
    75%Promoters
    20%Passive
    5%Detractors

    Firstup's Employee Net Promoter Score (eNPS) is 70, as rated by 65 employees. This means 75% of Firstup employees would encourage their friends to become coworkers today.

    5 Cool Reasons to Work at Firstup

    1. Join us to create. Be a part of the workforce transforming the employee experience.
    2. We are the communication pipeline for the world! 40 of the Fortune 100 companies use Firstups's platform.
    3. As the experts in workforce comms, Firstup employees are creating change and having fun doing it!
    4. We strive daily to weave DEIB into our culture through our processes, people and decision-making.
    5. We offer world-class benefits, including our "Fruity Umbrella Drink Bonus." You get paid to take a vacation.