The Marketing Operations Lead is the strategic architect of Firstup's marketing engine, responsible for designing, scaling, and optimizing the systems that accelerate revenue growth and pipeline velocity. You'll bridge strategy and execution, translating business objectives into efficient workflows, building the data infrastructure that drives insights, and partnering with leadership to shape how marketing technology fuels company growth.

In this position, you'll report directly to the Chief Marketing Officer and serve as a key thought partner on marketing excellence, technology strategy, and operational innovation.

Responsibilities

Required Qualifications

•   7+ years of hands-on experience with marketing automation platforms (Marketo,) including platform administration, optimization, and integration

•   5+ years of revenue operations or marketing operations experience in B2B SaaS with demonstrated ability to improve pipeline velocity and drive bookings growth

•   Advanced proficiency with Salesforce, particularly around lead management, custom objects, and integration scenarios

•   Hands-on experience building and optimizing lead scoring models, attribution frameworks, and predictive analytics

•   Experience integrating and customizing marketing automation platforms with third-party tools (CRM, intent data, analytics, etc.)

•   Strong understanding of B2B sales funnels, pipeline velocity metrics, ABM strategies, and demand generation principles

•   Proven ability to analyze complex data, identify trends and opportunities, and translate insights into actionable recommendations

•    Exceptional project management, cross-functional collaboration, and problem-solving skills with a bias toward continuous improvement

Strongly Preferred Qualifications

•   Demonstrated experience evaluating and implementing AI-powered marketing tools, including predictive analytics, AI-driven attribution, or generative AI applications

•   Experience with revenue ops tools and ecosystems (Clay, Clari, Hockeystack) and proven ability to extract actionable insights

•   Track record of identifying and acting on key trends in marketing performance data that led to pipeline or revenue improvements

•   Ability to translate complex data and technical concepts for C-suite audiences and experience presenting insights to executive stakeholders

•   Successful track record inheriting and optimizing existing marketing tech stacks and instances