Campaign Marketing Manager | FireMon Jobs
Campaign Marketing Manager
USA, Remote
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FireMon is looking for a driven and enthusiastic Campaign Marketing Manager to come aboard and be part of our demand generation team. Bring your excitement and passion for planning and executing integrated marketing campaigns, across our world-class Tech Stack and forward-thinking organization.

As a high-energy and creative marketer, you will be handling a portfolio of highly effective and visible multi-touch, multi-channel marketing programs that support the company’s pipeline and revenue goals across all stages of the customer lifecycle.

What will make you successful is having a strong background in integrated campaign development and execution, collaboration with sales, field marketing, and/or demand generation including planning, message development, execution, and program performance data-driven analysis. This role is best suited for an adaptable, multi-faceted marketer with experience in B2B marketing programs both on the strategic and tactical levels.

Responsibilities

  • Plan, develop, execute, and optimize robust multi-touch and multi-channel programs that capture top-of-funnel prospects and progress them toward qualified leads.
  • Identify demand generation content and messaging needs for each stage of the funnel, and partner with product marketing, creative, customer advocacy, and other teams to fill our content gaps.
  • Oversee the development of demand generation assets (email, landing pages, banners, social ads, sales emails, etc.) working with internal teams and external agencies.
  • Collaborate with product marketing and sales to establish priorities, goals, and KPIs, and develop strategic and tactical plans to deliver effective campaigns.
  • Solid understanding of ABM principles are beneficial as this role will closely collaborate with ABM marketing team to incorporate ABM plays into broader integrated marketing campaigns.
  • Partner with Marketing teams (Social, Digital, Web/SEO, Blog, Regional Marketing, etc.) to produce and implement program messaging and assets across the priority regions and channels.
  • Continuously test and develop new strategies and tactics across all channels to increase touchpoints within a buyer’s journey to deliver high-quality engagements across accounts and buyer groups that fit our ICP (ideal customer profile).
  • Utilize marketing technology, including Marketo, Salesforce, 6sense, Relevvo, Jaspei Ai, Outreach and more to execute programs.
  • Measure, analyze, and report overall campaign performance with the goal of continuous learning and improvement of results and ROI.

    • Required Skills and Experience

  • BA/BS degree or relevant practical experience.
  • 3+ years of proven experience in demand generation, with a proven track record in B2B marketing, ABM, and integrated campaigns.
  • Expertise in multi-channel demand generation, applying a diverse range of campaign strategies, including ABM, paid media, email, webinars, and content syndication, with measurable results.
  • Deep knowledge of the B2B lead funnel, adept at driving conversions and managing targets from account identification to closing.
  • Exceptional cross-functional collaboration skills, with the ability to work seamlessly with sales and marketing teams, managing complex projects to successful completion.
  • Strong analytical skills to measure campaign effectiveness and drive continuous improvement.
  • A creative mindset with a knack for identifying and leveraging new marketing opportunities and technologies.
  • Creative problem-solving abilities with a results-oriented mindset. Thrives as a self-starter in fast-paced environments, eager to take the initiative and forge new paths.
  • Solid project management skills: ability to prioritize high-impact activities and keep complex projects moving forward.
  • Experience with buyer’s journey, nurture tactics, personas, and lead scoring.
  • Familiarity with Salesforce, Marketo, and 6Sense is a bonus.
    • What it Takes to be Part of the FireMon Team

    FireMon provides persistent network security for hybrid environments through a powerful fusion of real-time asset visibility, continuous compliance, and automation. Since creating the first-ever network security policy management solution, FireMon has delivered command and control over complex network security infrastructures for more than 1,700 customers.
     
    Our customers have unique and complex security problems that are difficult to solve. This doesn’t intimidate us, it inspires us. It pushes us to be more creative and find solutions to ensure their success. If this sounds like a movement you'd be interested in joining, we invite you to apply today.

    FireMon provides equal employment opportunities to all employees, and applicants for employment, and prohibits discrimination and harassment of any type without regard to race, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

    • We are strong believers that cutting-edge cybersecurity can have a huge impact on making the world a safer place and we want other people who feel that same passion. In return, we can offer you the opportunity to work with and learn from a fast-growing, high-performance team.  One of the biggest benefits of working here, is the huge impact employees have on the overall product and business. Each person’s work directly affects the outcome of the finalized product and the success of the business.

      • We Solve Complex Problems
      • We Are Self-Motivated & Resourceful
      • We Break the Mold
      • We Balance Work & Life
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    Working at FireMon

    Overall Culture Score

    4.3/5

    CEO Score

    Jody Brazil
    Top
    5%

    Jody Brazil
    Top 5% of Similar Sized Companies on Comparably

    Awards

    Reviews from current employees

    FireMon's leadership team is approachable, focused, experienced and cares deeply about delivering outcomes for customers and and the FireMon team.
    It's competitive with upside opportunity.
    Everyone has each other's back and is willing to help. There are no egos and we share what we learn with each other. I have developed genuine friendships with my team.

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    Perks and Benefits

    Health & Wellness
    Dental Insurance
    Vision Insurance
    Health Insurance
    Life Insurance
    Paid Time Off
    PTO / Vacation Policy
    Paid Holidays
    Maternity / Paternity Leave
    Financial Benefits
    401K / Retirement Plan
    Tuition Reimbursement
    Office Perks
    Work From Home Policy
    Unique Office Space
    Company Social Outings

    eNPS

    67
    eNPS Score
    67%Promoters
    33%Passive
    0%Detractors

    FireMon's Employee Net Promoter Score (eNPS) is 67, as rated by 3 employees. This means 67% of FireMon employees would encourage their friends to become coworkers today.

    4 Cool Reasons to Work at FireMon

    1. FireMon is the global thought leader in a space that we invented!
    2. FireMon is paving the way in the cybersecurity industry across the globe.
    3. A disruptive, cutting-edge environment, where each day is more innovative than the last.
    4. We are at the forefront of the security management category, delivering first-ever functionality.