Regional Marketing Manager, APAC | FireMon Jobs
Regional Marketing Manager, APAC
India, Remote
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FireMon is looking for a driven, self-sufficient Field Marketing Manager to own regional marketing across India and APAC. You will work hand-in-hand with our regional Sales executives to plan and execute local PR, Social, and Demand Gen campaigns, field events, partner activities, and demand generation programs that build pipeline and accelerate deals. This is a highly independent role for someone who is experienced, commercially minded, and comfortable operating in a fast-moving cybersecurity environment.

You will be embedded alongside the sales team — attending QBRs and key in-person events as appropriate — and expected to organize and mobilize resources to get things done without always needing to be on the ground yourself.

Key Responsibilities

Field & Campaign Marketing

  • Local Campaign Execution: Design and run bespoke, region-specific campaigns across India and APAC that resonate with local buyers, adapting global messaging and assets to fit cultural and market context.
  • Field Events & Promotions: Identify, plan, and execute in-person and virtual events including local meetups, partner events, trade shows, and webinars. Attend high-priority events in person; organize others remotely.
  • Customer & Partner Activities: Build and execute joint marketing programs with channel and technology partners to extend reach and drive pipeline.
  • Localized Content for PR and Social: Create region-relevant content and social posts (using Canva and other tools), including Google Ads campaigns targeting India and APAC audiences.
  • Help coordinate Digital and Social Campaigns: Working with the Corporate Marketing Team help guide them for execution in the local India and APJ region.

    • Channel & Partner Marketing

    • Partner Marketing Strategy: Own and execute the regional channel partner marketing plan aligned to business priorities across India and APAC.
    • Joint GTM Programs: Plan and deliver co‑marketing initiatives with key partners (e.g. VARs, SIs, distributors, and technology partners), including joint events, webinars, digital campaigns, and account‑based initiatives.
    • MDF & Co‑Marketing Management: Support partner marketing investments where applicable (e.g. MDF), ensuring effective planning, execution, and performance tracking.
    • Partner Enablement: Work with global partner marketing and regional sales teams to localize partner messaging, sales plays, and marketing assets for APAC markets.
    • Ecosystem Alignment: Collaborate closely with Sales to prioritize partners, align campaigns to active opportunities, and support partner‑led pipeline acceleration.

      • Demand Generation

    • Pipeline Contribution: Support regional pipeline targets and work with the global demand gen team to align programs to APAC-specific pipeline goals.
    • Lead Generation & Nurturing: Develop and execute lead gen activities across email, digital, ABM, partner campaigns, and events to generate qualified leads and move them through the funnel.
    • Marketing Automation: Build and manage campaigns in Marketo; maintain data quality and lead flow in Salesforce.

      • Sales Alignment & Collaboration

    • Sales Partnership: Act as the primary marketing contact for the India and APAC sales team.
    • Business Understanding: Develop a deep understanding of the regional business, competitive landscape, and customer needs to inform strategy and prioritization.
    • Reporting & Optimization: Track, measure, and report on campaign performance; use insights to continuously improve effectiveness and ROI.

    What we're looking for

  • 5+ years of B2B field or demand generation marketing experience, ideally in cybersecurity or related SaaS technology.
  • Proven experience delivering joint marketing programs with channel partners in India and/or broader APAC.
  • Strong understanding of channel‑led and co‑sell go‑to‑market models.
  • Proven track record executing localized campaigns and field events in India and/or broader APAC markets.
  • Highly self-directed, able to manage multiple programs simultaneously without close supervision.
  • Experience working alongside regional sales teams and influencing without authority.
  • Strong understanding of channel/partner marketing and co-sell motions.
  • Outstanding organizational skills; proven ability to coordinate internal and external stakeholders to deliver marketing activities
  • Fluent in English with excellent written and verbal communication skills.

    • Tools & Technology

    Required:

  • Salesforce (CRM)
  • Marketo (marketing automation)
  • Canva (creative & social content)
  • Google Ads

    • Nice to Have:

  • 6sense (ABM & intent data — strong plus)
  • Gong (sales intelligence)

    • We are strong believers that cutting-edge cybersecurity can have a huge impact on making the world a safer place and we want other people who feel that same passion. In return, we can offer you the opportunity to work with and learn from a fast-growing, high-performance team.  One of the biggest benefits of working here, is the huge impact employees have on the overall product and business. Each person’s work directly affects the outcome of the finalized product and the success of the business.

      • We Solve Complex Problems
      • We Are Self-Motivated & Resourceful
      • We Break the Mold
      • We Balance Work & Life
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    Working at FireMon

    Overall Culture Score

    4.6/5

    CEO Score

    Jody Brazil
    Top
    5%

    Jody Brazil
    Top 5% of Similar Sized Companies on Comparably

    Awards

    Reviews from current employees

    Visible, transparent, communicative and helpful
    Highly skilled, supportive, always willing to go the extra mile and truly have the best interest of the employees at heart.
    Working with my team and making an impact

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    Diversity at FireMon

    Top
    40%

    Gender Score

    As rated by current employees on Comparably

    Perks and Benefits

    Health & Wellness
    Dental Insurance
    Vision Insurance
    Health Insurance
    Life Insurance
    Paid Time Off
    PTO / Vacation Policy
    Paid Holidays
    Maternity / Paternity Leave
    Financial Benefits
    401K / Retirement Plan
    Tuition Reimbursement
    Office Perks
    Unique Office Space

    eNPS

    40
    eNPS Score
    60%Promoters
    20%Passive
    20%Detractors

    FireMon's Employee Net Promoter Score (eNPS) is 40, as rated by 5 employees. This means 60% of FireMon employees would encourage their friends to become coworkers today.

    5 Cool Reasons to Work at FireMon

    1. FireMon is the global thought leader in a space that we invented!
    2. FireMon moves beyond NSPM into Zero Trust & Microsegmentation via an exclusive Illumio partnership.
    3. We're an organization built on trust, autonomy, and collaboration.
    4. Our customers face complex, evolving cybersecurity threats - the work is genuinely challenging and meaningful
    5. We don't follow trends, we set them!