Sr. Marketing Campaign Manager
Redwood City, CA
Carbon is looking for a Marketing Campaign/ABM Manager with a strong background in account-based marketing to help plan, manage and execute ABM campaigns.  In this role you’ll be responsible for planning and executing account-based marketing campaigns and working closely with leaders across the marketing team. You’ll be instrumental in helping Carbon continue to accelerate growth via marketing campaigns and programs and ensure efficient and effective account-based marketing best practices. 

Key Responsibilities:

  • Plan, configure and execute account-based marketing campaigns in Salesforce in conjunction with Pardot Marketing Automation 
  • Help to manage the ongoing improvement and development of Carbon’s marketing campaign processes and execution
  • Create infrastructure and process in close collaboration with Marketing Ops Analyst to report on all marketing campaigns as well as standard ABM metrics including account touch and penetration rates
  • Assist in the planning, execution and daily maintenance of Carbon’s paid digital advertising campaigns and SEO/SEM strategy
  • Establish and evangelize process to manage and curate target account and contact data to ensure Marketing and Sales are aligned on overall scope of accounts
  • Ensure target accounts are appended with relevant firmographic and technographic information on an ongoing basis leveraging best practices and tools
  • Help implement a process to identify target account contacts in lead pool and reconcile duplicate records
  • Help to configure lead scoring and routing to ensure leads are optimally routed to Inside Sales Reps
  • Requirements:

  • 5-7 years of experience in account-based marketing campaign management and marketing operations (MOPS) 
  • Experience management and administration of marketing and sales technology applications including Pardot and Salesforce
  • Experience with marketing attribution, lead scoring and lifecycle marketing
  • Excellent collaboration skills and experience working with sales and product development teams
  • Experience in SaaS, subscription model businesses, 3D printing or manufacturing industries is a plus
  • Bachelor's degree, MBA is a plus

  • #LI-MD1
    Carbon is an equal opportunity employer. We provide complete benefits and competitive compensation including equity ownership. You do not need to match every listed expectation to apply for this position. Here at Carbon, we know that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills.

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    Working at Carbon

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    Ellen Kullman

    Ellen Kullman
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