Carbon is a 3D printing technology company helping businesses to develop better products and bring them to market in less time. Carbon’s platform combines versatile printers, advanced software, and best-in-class materials to deliver functional parts with end-use performance and aesthetics, helping engineers and designers to create products that outperform. From prototyping and low-volume production to production-at-scale, hundreds of global organizations, including adidas, Ford Motor Company, and Becton Dickinson Company, use the Carbon process to create a wide range of functional end-use parts and print them reliably wherever and whenever they need them through our production network partners.
Reporting to the Senior Manager of Digital Marketing Operations, this position will be highly involved with the day to day marketing operations tactical and operational tasks. The Marketing Operations Analyst will build dashboards and use the data to help better understand prospects and customers by analyzing the data produced by various programs and campaigns.
Please note: this role will eventually be onsite in our Redwood City office once we return back to the office. It is currently work from home.
Responsibilities: Support lead management process and support the integration of all relevant systems. processes, tools, and technology. Project manage requests for webinars, email campaigns across marketing and oversee campaign operations execution enabling targeted communications and orchestrated messages aligned to customer journeys automation and metrics.Combine solid data analytics skills with strong business acumen to provide insights that will help improve marketing effectiveness and efficiency.Create and manage a lead scoring program with a focus on rapid response and engagement by the Inside Sales Team.Work closely with the marketing teams, Inside Sales, and Sales Operations teams to identify improvements in current processes and systems, focusing on the quality of the leads and enhancement of sales productivity.Support ongoing marketing program improvement by improving data integrity via data cleansing, list segmentation, data alignment, and implementing process and workflow improvements.Contribute to department roadmaps for marketing operations processes - campaign workflows, email program planning and deployment, A/B tests, lead nurture, lead scoring, and progressive profiling.Mine large data sets using sophisticated analytical techniques to generate insights and inform business decisions.Communicate with both technical and non-technical audiences, building a business case, translating analytic results into usable learnings and actions.Set up and contribute to the optimization of list segmentation, scheduling, and related activities including but not limited to template builds, calls-to-action, personalization, and related workflows.Create various dashboards in SFDC and support tableau reporting for various marketing needs.
Required skills and experience we look for: 5+ years in a similar role, with demonstrated success administering marketing automation platforms for lead nurturing/routing and analytics.Understand end-to-end webinar process, execution, and supporting metrics.Strong experience in any marketing automation platform ( Pardot preferred) Experience providing data analysis for various marketing programs and projects.Strong familiarity and experience with Salesforce and Tableau Salesforce knowledge must be strong and include back-end experience.Significant Excel skills.Able to provide strategic insights into marketing campaigns, create dashboards detailing lead scoring, conversion rates, marketing attribution, and other metrics.Experience running end to end paid media campaigns and producing comprehensive performance reports.
You do not need to match every listed expectation to apply for this position. Here at Carbon, we know that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills
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